Unilever, a food and home care company, announced that it will be the primary sponsor on JR Motorsports’ No 5 next season for 10 races, with drivers Dale Earnhardt Jr., Mark Martin, and Landon Cassill.
Four of Unilever’s brands will appear on the car — Hellmann’s Mayonaise, Ragu pasta sauce, Klondike, and Lipton tea.
Unilever’s director of integrated marketing said:
By partnering with Dale Jr. and JR Motorsports, we are expanding an already successful history with NASCAR — especially with a driver whose popularity transcends motor racing with wide appeal and recognition. We are extremely pleased that Dale, Mark and Landon will represent our brands in the 2009 NASCAR Nationwide Series.
No word on whether or not GoDaddy.com will sponsor the remaining races next season.