Published on November 13th, 2008 | by Michael J Smith0
Air Force To Sponsor GEM's No. 10
The U.S. Air Force announced that will leave Wood Brothers Racing to sponsor Gillett Evernham Motorsports’ No. 10 Dodge, driven by Reed Sorenson, for four races next season.
The Air Force is changing its marketing strategy to rebalance its sponsorship and activation programs to increase public awareness of the Air Force and to attract more recruits.
Col. Timothy Hanson, Air Force Recruiting Service director of Strategic Communications, said:
Advertising and marketing that goes beyond the race track will help us connect with fans and emphasize the speed, power, precision, and team work that is common to both NASCAR and the Air Force.