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Source: GM To "Kill Off" Pontiac Brand

A source has said the General Motors Corp is planning to “kill off” its Pontiac brand. An official announcement is expected Monday.

In GM’s most recent viability plan, Pontiac was not named as one of GM’s core brands, which are Chevy, Buick, GMC, and Cadillac. The brand also wasn’t listed among those that would be killed or sold — Saturn, Saab, and Hummer.

Instead, the brand was supposed to focus on a small number of models. Now, it appears, the brand will disappear.

In 2004, the brand pulled out of NASCAR for good. In its final season, only five teams were using Pontiacs, and Ricky Craven was the only driver to win a race in a Pontiac during its final year.

At the time GM officials said that the brand was leaving NASCAR so that GM could focus its support on the Chevy racing program.