Published on September 22nd, 2009 | by Michael J Smith0
Jim Beam Ends Its NASCAR Sponsorship
In addition to Brown-Forman announcing that it would end its Jack Daniel’s NASCAR sponsorship, Beam Global Spirits & Wine, maker of Jim Beam bourbon, will ends its sponsorship of Robby Gordon Motorsports’ No. 7 Toyota. The company plans to focus on “other platforms that directly impact the end consumer,” including Kid Rock’s tour.