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Report: Wal-Mart In Talks With HMS About Sponsorship

Posted By Michael J Smith On June 8, 2010 @ 12:32 pm In Uncategorized | 1 Comment

According to SceneDaily.com [1], Wal-Mart is in “deep discussions” with Hendrick Motorsports about sponsoring the No. 24 Chevy and driver Jeff Gordon. Wal-Mart is also said to be in talks about a deal that would make the retail giant the exclusive retailer in the mass merchandise space.

At this point, it’s unclear whether or not Wal-Mart would seek to sponsor a single driver for multiple races, or if they would sponsor several drivers for only a few races, similar to Coca Cola or Gillette.

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URL to article: http://lead-lap.com/2010/06/08/report-wal-mart-in-talks-with-hendrick-motorsports-about-sponsorship/

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[1] SceneDaily.com: http://www.scenedaily.com/news/articles/sprintcupseries/Could_Wal-Mart_sponsor_Jeff_Gordon_Retail_giant_in_talks_with_NASCAR_Hendrick_Motorsports.html

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