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NASCAR Sprint Cup Race To Be Broadcast Online In 3D

Posted By Michael J Smith On June 21, 2010 @ 5:45 pm In Cup | 1 Comment

[2]NASCAR Media Group and Turner Motorsports announced that the Coke Zero 400 at Daytona International Speedway will be broadcast in 3D. It will be NASCAR’s first three-dimensional broadcast.

The 3D version will be available through TNT RaceBuddy on NASCAR.com and through DirecTV. The broadcast will complement a special television presentation on TNT, highlighted by the network’s Wide Open format.

In order to view the 3D presentation, viewers will need a 3D TV or PC display with matching 3D glasses. NASCAR.com has a listing of system requirements to view the 3D race online.

Jay Abraham, of NASCAR Media Group, said:

One of our goals here at NASCAR is to continuously explore ways to improve the viewing experience for our fans. Offering the Coke Zero 400 in 3D on NASCAR.COM and select television distributors is a great example of that consistent exploration. Our fans have been asking us about 3D for several months so we’re excited to deliver that to them for the first time ever in what will likely change how NASCAR is consumed moving forward.

Lenny Daniels, of Turner Sports, added:

We see this as an opportunity to showcase our marquee primetime race in Daytona through our signature Wide Open format on TNT, as well as to learn more about 3D through this unique presentation online at NASCAR.COM and through DIRECTV.

TNT’s Wide Open format is continuous race coverage free of national commercial breaks and more unobstructed race action than that of a standard telecast by using a letterbox widescreen format.


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