Published on July 2nd, 2010 | by Michael J Smith0
America’s Racing Team Unveiled At Daytona
America’s Racing Team announced today the unveiling of its Sprint Cup team, which will be the first team funded by fans. Michael Wright, Chief Marketing Officer, and Daniel Webber, part of the ownership team of ART, made the announcement at Daytona International Speedway.
Wright, a former agent for current Sprint Cup driver Jeff Gordon, said that the team plans to run the No. 76 in the Sprint Cup Series next season, starting with the 2011 Daytona 500.
The concept behind the team will be that fans, called team partners, will pay about $300 per year (for adults; teens and children cost less) to enter into a partnership with the team. Small businesses and whole families can also partner.
The team is currently working with the two top-performing teams on securing a technical alliance to field cars for next season. While no specific team was mentioned, logic would tell us that ART is looking to team up with Hendrick Motorsports or Joe Gibbs Racing.
A corporate sponsor will never appear on the hood of the car, the team said. Instead the ART logo would appear on the hood, and corporate sponsors’ decals would appear as secondary items.
The team decided not to attempt to open a race shop and build cars in year one. The plan is to outsource that for 2011, and to open a shop within a quarter mile of the team they form their technical alliance with once an agreement with another team has been reached.
In addition, ART announced that Elton Sawyer has agreed to come on board as competition adviser to America’s Race Team. Sawyer recently left Red Bull Racing.
This is the opportunity for fans to be with a team from its first chassis purchased to the last lug nut tightened before rolling onto the track. They can be a part of a true launch, the most exciting experience in NASCAR.
Team partners will have input on drivers and paint schemes, according to ART. They will also get discounted tickets to races, unique team gear and merchandise, and discounted admission to the Dale Jarrett Racing Adventure.
While the team will not appear in races this season, they will begin running television spots during races.