Richard Childress Racing announced today that Budweiser will sponsor the team’s No. 29 Sprint Cup entry and driver Kevin Harvick in 2011, replacing Shell Pennzoil, which is leaving the team to sponsor Penske Racing and Kurt Busch.
Ever since Kasey Kahne announced that he signed a contract with Hendrick Motorsports, there was speculation that Budweiser would leave Richard Petty Motorsports. Harvick and RCR were one of the first teams linked to Budweiser. HMS was also rumored to have had discussions with Budweiser about a sponsorship opportunity.
Sources tell me Harvick will have a split sponsorship on the No. 29 in 2011, and Budweiser will be on the car in the majority of points races, as well as the two exhibition events.
Budweiser will sponsor the No. 29 in 20 points-paying races and the Bud Shootout and the All Star race.
Budweiser is one of the most respected sponsors in our sport. They do a lot to market their teams and the sport in television broadcasts and away from the track. I’m looking forward to driving the No. 29 Budweiser Chevrolet, taking it to Victory Lane and winning championships.
Team owner Richard Childress added:
Throughout his career, Kevin has shown he can win at any level in NASCAR. Combining his talent with Budweiser’s NASCAR lineage and proven track record of innovative sponsorship activations makes this an exciting pairing for fans everywhere. RCR prides itself on its heritage and authenticity, so working with a brand like Budweiser, which has built their reputation on those same values, is a very special opportunity.
Mark Wright of Anheuser-Busch said:
Budweiser’s involvement in NASCAR dates back more than three decades, and we’re excited to have as successful a driver as Kevin Harvick to usher in a new era for Budweiser. Kevin also benefits from having the support of a highly respected owner in Richard Childress and the great people of Richard Childress Racing, who will help put the No. 29 Budweiser Chevrolet in a position to challenge for Sprint Cup championships.