Comments on: Patrick Couldn’t Start In ARCA, Despite Need

By: Rumor: Patrick To Nationwide Series Full Time In 2012 | Lead Lap's NASCAR News

Thu, 26 May 2011 14:16:26 +0000

[...] realistically, Patrick couldn’t start in ARCA because of her name and marketability. Last September I wrote: Having Patrick run in the ARCA Series does benefit her, but it doesn’t [...]

By: World Wide News Flash

World Wide News Flash — Sat, 25 Sep 2010 00:13:26 +0000

Patrick Couldn't Start In ARCA, Despite Need | Lead Lap's NASCAR News…

I found your entry interesting do I’ve added a Trackback to it on my weblog …

By: Michael J Smith

Michael J Smith — Fri, 24 Sep 2010 16:41:59 +0000

Thanks for commenting Leslie.

I do think that sponsors forced Patrick into a ride for which she wasn’t ready. But I also think that from a business perspective, sponsors need to see an investment on their marketing dollars. Sure, you gain a lot of exposure by winning. But, you also gain a lot of exposure if you have a highly marketable driver, regardless of how well they run, because they know that the media will cover the driver if they know the driver has a lot of fans (and will lead to more clicks for their stories).

Even if Patrick finishes 43rd, she’s bound to be mentioned a dozen or so times, and her car, with her sponsor’s decals, is bound to be shown a lot because of who she is. So, for them, it’s better for her to run poorly in the Nationwide Series than to run well in ARCA.

Again, thanks for reading and commenting.

By: Leslie Morris

Leslie Morris — Fri, 24 Sep 2010 16:27:05 +0000

Greedy Sponcers as always!! maybe she needs to do more practising to get the time and training she needs. its almost like they set her up to fail.