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Mobil 1 To Sponsor Stewart Haas Racing’s No. 14

[1]Stewart Haas Racing announced that Mobil 1 has signed on to replace a departing Old Spice as co-sponsor of Tony Stewart’s No. 14 Sprint Cup Chevy. The move has been expected for quite some time [2].

Mobil 1 will appear as primary sponsor on the car for 11 races, and as an associate sponsor for the remaining 25 races. The team already has Office Depot signed as primary sponsor for 22 races.

Old Spice announced it would be leaving the team [3] back in May. At the time, a spokesman for the sponsor cited a “change in our marketing strategies” as the reason.

Mobil 1 found itself looking for another team to sponsor after it was announced that Penske Racing signed a deal with Shell Pennzoil [4] to sponsor the No. 22 and driver Kurt Busch next season.

As a result of that deal, Shell Pennzoil became the official motor oil provider of Penske, meaning Mobil 1 had to leave the team.

Nigel Searl, a VP of marketing at ExxonMobil Lubricants & Petroleum Specialties Company, said:

With Mobil 1’s long tradition of partnering with world-class race teams around the globe, we are proud of our new association with one of NASCAR’s top drivers. We look forward to helping Stewart-Haas Racing secure a Sprint Cup Series championship and add to the list of successful teams that Mobil 1 has supported for more than 30 years.

Stewart added:

As a team owner, I’m absolutely thrilled to add such a respected technology partner to our race team. And as a driver, it’s exciting to partner with a brand that has such an incredible racing pedigree. ExxonMobil is committed to producing the highest-quality racing motor oil and shares the same winning attitude that champions must have to succeed at this level.

The car: