GoDaddy.com has confirmed that it has purchased three, 30-second commercials during the 2011 SuperBowl, which will be played on Sunday, February 6, 2011. Two of the commercials will appear during the game and a third will appear during the pre-game show.
The ads will feature Danica Patrick and The Biggest Loser personal trainer Jillian Michaels. And, Company founder and CEO Bob Parsons confirmed that the ad will be edgy.
Hopefully the FOX network won’t keep commercial creativity on such a short leash this time around. For 2011, Go Daddy is going to be as edgy as ever – in fact, our goal is to ‘out Go Daddy’ ourselves!