Ray Evernham Enterprises, a company founded by the former Sprint Cup championship crew chief, has been retained by Hendrick Motorsports to oversee strategic iniatives for team owner Rich Hendrick.
REE will help Hendrick develop the Hendrick Performance retail brand of high-performance parts, vehicles, products and related services.
Hendrick Performance parts and cars will have a racing pedigree, and Ray is someone who will help ensure that on behalf of our customers and dealers. He’s assembled a terrific group of people at REE, and I see a lot of opportunities for them to be a valuable resource for our organization on projects like this. I know the kind of high standards Ray sets.
Rick and I have had many conversations over the years about our passion projects, and there’s so much crossover with what we enjoy working on. We both sense an opportunity to do some unique things, whether it’s with performance parts and cars, his dealership business (Hendrick Automotive Group) or other ways to build the Hendrick brand.