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Published on April 19th, 2011 | by Michael J Smith

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Farmers To Sponsor Martin, HMS In Five-Race Deal

Hendrick Motorsports announced that Farmers Insurance signed a five-race sponsorship agreement to appear as primary sponsor on HMS Chevys driven by Mark Martin. They will kick off the relationship by fielding a special “throwback” paint scheme.

Farmers Insurance will launch its program at this year’s Sprint All-Star Race with a special No. 25 Farmers Insurance Throwback Chevrolet. The paint scheme will resemble the red No. 25 cars fielded by Hendrick Motorsports for the first time in 1986.

Martin also will drive the No. 5 Farmers Insurance Chevrolet in at Kansas Speedway, Pocono Raceway, and Infineon Raceway  in June, and at Bristol Motor Speedway in August.

Team owner Rick Hendrick said:

We’re excited about this new partnership with Farmers and the opportunity to represent its nearly 24,000 employees and more than 50,000 agents. It’s an innovative company with very strong corporate values, and I’m confident that we’ll continue to work together for a long time to come. When you have a partner that’s essentially new to the sport, kicking off a program with a nod to the past is a unique approach. The No. 25 was my dad’s car, and it’s always held a special place in our history. Farmers choosing this paint scheme for its first race with Mark and Hendrick Motorsports means a lot, and I think our fans will really like it.

Martin added:

I’m proud to be associated with Farmers Insurance.

I’ve been a customer for more than five years—my agent is in Searcy (Ark.)—so I know it’s a terrific company that offers the highest quality products and services. Bringing back that No. 25 paint scheme is something cool for the fans, and it fits really well with the Farmers colors and how the company embraces its own history. I remember watching what Hendrick Motorsports accomplished in ’86, and I just hope the 25th anniversary of the 25 brings us a little magic.

Farmers will also serve as an associate sponsor on Martin’s cars for the remainder of the season.

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About the Author

Michael J. Smith is a NASCAR enthusiast and blogger. In addition to founding this website, Michael is a journalist with over a decade of experience writing for prestigious media organizations.



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