Herndon, Va., (May 5, 2011) — Double L Media announced a partnership with the NASCAR.com Superstore, which offers the broadest selection of officially licensed NASCAR/driver merchandise available on the Internet, that will put NASCAR Superstore ads on Lead-Lap.com.

“Lead-Lap.com is highly targeted towards NASCAR fans, so this partnership makes a lot of sense,” said Michael J. Smith, Lead-Lap.com founder.

About The NASCAR.com Superstore

The NASCAR.com Superstore offers the broadest selection of officially licensed NASCAR/driver merchandise available on the Internet. It buys from over 150 official licensees/manufacturers and offers product from just about every driver in all the NASCAR series. Everything from official driver team apparel, die-cast collectibles, memorabilia, home office products, tailgating gear, women’s/children’s apparel plus much more are available every day on the NASCAR.com Superstore.

About Lead-Lap.com

Lead-Lap.com is a fast-growing NASCAR news website that was founded in 2008 by journalist, Michael J. Smith. His goal is to provide NASCAR coverage that is interesting, informative, and presented in a manner that maintains the utmost professionalism and journalistic integrity.

About Double L Media

Double L Media is a blog management and social media consultancy that specializes in helping organizations develop strategies for social business initiatives.

For more information about Double L Media, visit doublelmedia.com.