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NASCAR, Sprint Extend Relationship Through 2016

NASCAR and Sprint have signed a multi-year agreement that extends Sprint’s sponsorship of the NASCAR Cup Series through 2016.

NASCAR chairman and CEO Brian France said:

Sprint has been very successful in using our sport as a platform to enhance its brand and drive their business. They have been a fantastic partner and we are immensely pleased to continue with Sprint as the entitlement partner for our premier series. This new agreement aligns perfectly with our aggressive five-year plan, which is laser-focused on continuing to improve our product, keep our existing fans engaged, and reach new fans.

Sprint CEO Dan Hesse said:

NASCAR fans are great customers who reward us with their loyalty.  We’re very pleased to continue to have our brand associated with the most competitive and exciting form of racing in the world.