Published on October 2nd, 2012 | by Michael J Smith0
Quicken Loans Expands Partnership With SHR, No. 39
Stewart Haas Racing announced that Quicken Loans has expanded its sponsorship of the No. 39 Chevy driven by Ryan Newman. Quicken Loans will increase its sponsorship of Newman from nine races this season to 13 races in 2013. The company will also serve as an associate sponsor for the No. 39 for the races in which it is not a primary sponsor, and as an associate sponsor for the No. 14 Chevy driven by Tony Stewart.
Jay Farner, President and Chief Marketing Officer of Quicken Loans said:
We were not sure what to expect with the 2012 season being our first in the sport. What we quickly found was that NASCAR fans are tremendously passionate and loyal to the brands that help drive their sport. It was their commitment to our company that ultimately allowed us to significantly increase our involvement with the sport, Stewart-Haas Racing and Ryan Newman.
Earlier this year, the US Army, which currently sponsors SHR’s No. 39, announced it would not return to the team in 2013. This expanded deal with Quicken Loans seems to have taken most of the races the Army gave up.