Jimmy John’s announced that it will follow Kevin Harvick to Stewart Haas Racing in 2014. Jimmy John’s will appear as primary sponsor on the No. 4 Chevy for 12 races next season, including the Brickyard 400 at Indianapolis Motor Speedway.
Jimmy John Liautaud, CEO and founder of Jimmy John’s said:
We are fortunate to partner with Kevin for many more years in a very meaningful way. On and off the track, Kevin and [wife] DeLana Harvick are winners in all they do. And Tony’s reputation as a fierce competitor speaks for itself. Game on.
I’ve known Jimmy since 2009 and I’ve personally seen how driven he is and how his work ethic is embraced by Jimmy John’s franchisees. He wants to be the best, period. And he’ll out-work everyone to be the best. That’s the same mindset we have in racing. I’m proud to continue this partnership with Jimmy John’s at Stewart-Haas Racing.
Jimmy John’s is the second sponsor to follow Harvick to SHR. Budweiser announced that they would follow Harvick earlier this year.