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Wonder Bread To Sponsor Furniture Row’s No. 78, Busch At ‘Dega

Kurt Busch, driver of the #78 Furniture Row Racing Chevrolet, stands on the grid during qualifying for the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 23, 2013 in Concord, North Carolina. [1]Wonder Bread will team up with Furniture Row Racing and driver Kurt Busch. Wonder Bread will appear as primary sponsor of the No. 78 in the Camping World RV Sales 500 at Talladega Superspeedway.

Keith Aldredge, a vice president with Flowers Foods, the leading producer of packaged bakery goods that recently acquired the Wonder Bread brand, said:

There is nothing more American than Wonder bread and NASCAR. We’re thrilled to be partnering with Kurt Busch and the Furniture Row Racing team to debut the Wonder car at the Talladega Superspeedway. Having such an incredible driver wear the bright colors of Wonder will make for a truly memorable all-American race experience.

Busch added:

This motorsports partnership definitely carries a special feeling with two American icons coming together Wonder bread and NASCAR at one of America’s legendary racetracks.