National Guard will appear on the car for 20 races next season, including the 2014 Daytona 500 at Daytona International Speedway.
Lt. Col. Michael Wegner, of the National Guard’s marketing department, said:
NASCAR is a critical marketing platform for the National Guard. This program touches recruiters, influencers, our own Citizen Soldiers and those interested in the Guard’s many career opportunities and benefits. NASCAR fans in our target demographic are twice as likely to consider the military as a career option, and the overall fan base strongly advocates for military service. It’s the right place for the Guard and has helped us recruit more than 400,000 Citizen Soldiers since 2007.
Earnhardt Jr added:
It’s an incredible privilege to work with and represent the Guard. We have the opportunity to interact with those who serve our country and many who are considering military careers. I’m personally in awe of their sacrifices and feel a tremendous amount of pride in our relationship with them. The entire No. 88 team is looking forward to another season together.
In the last few years, Congress has introduced bills that take aim at military sponsorship of sporting events and teams. Thus far, the two bills that were introduced have failed.
PepsiCo will also sponsor the No. 88 for five races in 2014. and five races in 2015. Additional sponsorship will be announced at a later date, but Time Warner Cable has appeared on the No. 88 this season, and could extend that partnership.