Published on December 24th, 2013 | by Michael J Smith0
UPS To End Its Sponsorship Of NASCAR, RFR
UPS told Roush Fenway Racing that it will end its sponsorship of the team following the 2014 Sprint Cup season.
The company has shifted its marketing focus from NASCAR to college sports.
UPS will also ends its sponsorship of the sport altogether.
Jim O’Connell, Chief Sales Officer of NASCAR, said:
UPS has been a fantastic partner to NASCAR over the last decade-and-a-half. As we celebrate its long and successful tenure, we also welcome seven new companies to the family of Official NASCAR Partners.
Susan Rosenberg, a PR director with UPS, added:
UPS has enjoyed tremendous success through its partnership with NASCAR, including sponsorships at the league, team and track level. The business-to-business opportunities provided within NASCAR have proven valuable to UPS and have helped achieve desired results and accomplished the goals we set forth. The UPS decision to exit NASCAR is strictly a business decision to align with new business priorities.