Published on February 13th, 2014 | by Michael J Smith0
KBB To Sponsor HMS’s No. 88, Dale Jr
Kelley Blue Book has joined Hendrick Motorsports as primary sponsor of the No. 88 and driver Dale Earnhardt Jr in 2014 and 2015.
Under the terms of the deal, KBB will appear on the car for one race each year, and will appear as an associate sponsor for the remaining races.
Earnhardt Jr said:
I’m looking forward to our partnership with Kelley Blue Book. As a car enthusiast and dealership owner, I’ve trusted them for years for vehicle valuation and information. It’s exciting to work with a partner that’s new to the sport, and I’m proud Kelley Blue Book will be on board with the #88 team for their debut season in the NASCAR Sprint Cup Series.
KBB will appear as the primary sponsor in the Toyota-SaveMart 350 at Sonoma Raceway.