Cup Dale Earnhardt Jr., driver of the No. 88 National Guard Chevrolet, looks on during testing at Charlotte Motor Speedway on December 11, 2013 in Charlotte, North Carolina.

Published on February 13th, 2014 | by Michael J Smith


KBB To Sponsor HMS’s No. 88, Dale Jr

Kelley Blue Book has joined Hendrick Motorsports as primary sponsor of the No. 88 and driver Dale Earnhardt Jr in 2014 and 2015.

Under the terms of the deal, KBB will appear on the car for one race each year, and will appear as an associate sponsor for the remaining races.

Earnhardt Jr said:

I’m looking forward to our partnership with Kelley Blue Book. As a car enthusiast and dealership owner, I’ve trusted them for years for vehicle valuation and information. It’s exciting to work with a partner that’s new to the sport, and I’m proud Kelley Blue Book will be on board with the #88 team for their debut season in the NASCAR Sprint Cup Series.

KBB will appear as the primary sponsor in the Toyota-SaveMart 350 at Sonoma Raceway.

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About the Author

Michael J. Smith is a NASCAR enthusiast and blogger. In addition to founding this website, Michael is a journalist with over a decade of experience writing for prestigious media organizations.

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