Published on August 8th, 2014 | by Michael J Smith0
Nat’l Guard To End Sponsorship of No. 88
National Guard announced that it will end its sponsorship of the No. 88 Hendrick Motorsports Sprint Cup team and NASCAR’s most popular driver, Dale Earnhardt Jr after this season.
The National Guard cited a cut in its marketing budget as the reason it was dropping its sponsorship. It spent $32 million on its sponsorship of Earnhardt and $12 million on its sponsorship of Graham Rahal in the Verizon IndyCar Series.
National Guard is ending both sponsorships.
Maj. Gen. Judd H. Lyon, of the Army National Guard, said:
Significantly constrained resources and the likelihood of further reductions in the future call for more innovative and cost-effective ways of doing business.
HMS released a statement saying that it had a contract for the 2015. The statement read:
Our team has a contract in place to continue the National Guard program at its current level in 2015. We have not been approached by the Guard about potential changes and plan to honor our current agreement.
National Guard was set to appear on the car for 20 Cup races next season. Nationwide, PepsiCo and Kelley Blue Book will sponsor the No. 88 for the remaining races.
The National Guard sponsorship, and military sponsorships in general, have been under fire for quite some time. Some members of Congress have been critical of the sponsorships, calling them a waste. An amendment was introduced twice, and both times it failed.