Published on September 4th, 2014 | by Michael J Smith0
XFINITY To Become Title Sponsor Of N’Wide Series
NASCAR and Comcast announced an agreement that will make Comcast’s XFINITY brand the title sponsor of what is currently known as the Nationwide Series through 2024.
On January 1, 2015, the Nationwide Series will become the NASCAR XFINITY Series.
Brian France, NASCAR Chairman & CEO, said:
We’re proud to welcome XFINITY to the NASCAR community as title sponsor of the NASCAR XFINITY Series for the next decade. NASCAR and XFINITY are each leader brands with much in common. Both are focused on innovation and have products built for speed. Together, we will work to take this series to new heights and elevate one of the most unique and powerful partnerships in all of sports.
Dave Watson, Chief Operating Officer of Comcast Cable, said:
NASCAR provides an exciting environment in which to showcase our video and Internet products and we look forward to further enhancing the fan experience at home, at the track and on the go for years to come.
Nationwide will move its sponsorship to Dale Earnhardt Jr and the No. 88 Hendrick Motorsports Chevy in 2015.