Lead Lap's NASCAR News » Diet Mountain Dew http://lead-lap.com Mon, 20 May 2013 05:51:14 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Hendrick Motorsports Still Looking For Sponsorship For No. 88 http://lead-lap.com/2013/01/23/hendrick-motorsports-still-looking-for-sponsorship-for-no-88/ http://lead-lap.com/2013/01/23/hendrick-motorsports-still-looking-for-sponsorship-for-no-88/#comments Wed, 23 Jan 2013 14:47:15 +0000 Michael J Smith http://lead-lap.com/?p=9098 Hendrick Motorsports owner Rick HendrickHendrick Motorsports is still seeking sponsorship for the No. 88 Sprint Cup Chevy and driver Dale Earnhardt Jr for 2013. According to team owner Rick Hendrick, the No. 88 has 13 unsponsored races in 2013.

But, the team is not worried, as they don’t think it will be too hard to find sponsorship for NASCAR’s most popular driver. Hendrick says there is plenty of interest, but they’re looking for a sponsor who will work with the team beyond 2013.

Hendrick said:

The way we’re positioned, the car is covered until the end of the summer. I don’t have a deadline [for a deal]. I’m not looking at a timeline. I’m looking at the right deal.

He indicated that they’re close on two or three deals but nothing has been finalized.

The National Guard is set to sponsor the No. 88 for 20 races in 2013. Diet Mountain Dew sponsored the car for 16 races in 2012, but announced last season that they would be cutting back their sponsorship. 

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]]> http://lead-lap.com/2013/01/23/hendrick-motorsports-still-looking-for-sponsorship-for-no-88/feed/ 0 Diet Mountain Dew Cutting Back On Sponsorship Of No. 88 http://lead-lap.com/2012/09/14/diet-mountain-dew-cutting-back-on-sponsorship-of-no-88/ http://lead-lap.com/2012/09/14/diet-mountain-dew-cutting-back-on-sponsorship-of-no-88/#comments Fri, 14 Sep 2012 16:02:03 +0000 Michael J Smith http://lead-lap.com/?p=8547 Diet Mountain Dew will cut back its sponsorship of the No. 88 Hendrick Motorsports team and driver Dale Earnhardt Jr next season. Mountain Dew sponsored the team for 16 races in the 2012 Sprint Cup Series season, and another Pepsi product, Amp, sponsored the team for four races. National Guard sponsored the team for 18 races.

In 2013, National Guard will have two additional races.

Earnhardt Jr is not really worried about the loss of sponsorship. Earnhardt said:

We have more demand than we have supply pretty much. We’ve got a majority of the season with the Guard and Diet Mountain Dew is going to back off a little bit and that makes it a bit of a challenge to fill that small of a gap. If it were a bit larger gap, it would be easier to fill.

Still, Earnhardt Jr, NASCAR’s most popular driver, shouldn’t have much trouble securing sponsorship.

 

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