Lowe’s
Lowe’s Renews With Hendrick Motorsports, Johnson
Hendrick Motorsports announced that Lowe’s Companies Inc has renewed its sponsorship of the No. 48 Sprint Cup Series team and five-time Cup champion Jimmie Johnson.
Lowe’s, Johnson Extend Deals With Hendrick
Lowe’s Companies has signed a three-year extension to remain as primary sponsor of Hendrick Motorsports’ No 48 team. Jimmie Johnson has also signed an extension with Hendrick to remain with the team until 2015.
Driver Was DEI's Biggest Loss
I recently read David Caraviello’s Inside Line column on NASCAR.com titled “As it turns out, driver wasn’t DEI’s biggest loss,” in which he examined the journey of the No. 8 since Dale Earnhardt Jr left Dale Earnhardt Inc. I blogged about this yesterday. He wrote: [T]he one entity that DEI ultimately couldn’t afford to part with, the one [...]
NASCAR Business Roundup
Kobalt Leading Candidate To Sponsor Truck Series Kobalt Tools, a Lowe’s brand, is said to be the leading candidate to sponsor the truck series. Craftsman, a Sears brand, will not renew its sponsorship of the series. Stanley Tools and NAPA have been rumored to be potential sponsors as well. Should Kobalt reach and agreement to [...]
