Hendrick Motorsports announced that Lowe’s Companies Inc has renewed its sponsorship of the No. 48 Sprint Cup Series team and five-time Cup champion Jimmie Johnson.
Lowe’s Companies has signed a three-year extension to remain as primary sponsor of Hendrick Motorsports’ No 48 team. Jimmie Johnson has also signed an extension with Hendrick to remain with the team until 2015.
I recently read David Caraviello’s Inside Line column on NASCAR.com titled “As it turns out, driver wasn’t DEI’s biggest loss,” in which he examined the journey of the No. 8 since Dale Earnhardt Jr left Dale Earnhardt Inc. I blogged about this yesterday. He wrote: [T]he one entity that DEI ultimately couldn’t afford to part with, the one [...]
Kobalt Leading Candidate To Sponsor Truck Series Kobalt Tools, a Lowe’s brand, is said to be the leading candidate to sponsor the truck series. Craftsman, a Sears brand, will not renew its sponsorship of the series. Stanley Tools and NAPA have been rumored to be potential sponsors as well. Should Kobalt reach and agreement to [...]