General Motors Co will be shutting down its Saturn brand after an agreement with Penske Automotive Group fell through. Penske ended talks with GM, citing concerns of whether it could continue to supply vehicles after a manufacturing contract with GM runs out. The brand and its dealerships will be phased out.
GM declared bankruptcy and pulled its factory support from the N’wide and truck series. Race attendance and viewership is down. As a result, NASCAR is looking at every option to attract fans, make racing interesting, and save money. Foreign automakers may be one option.
Before Roger Penske purchased the Saturn brand from General Motors, most people would have never associated Saturn with NASCAR. But now that Penske owns the brand, a move to NASCAR could be coming.
ESPN is reporting that Roger Penske, owner of Penske Championship Racing, denied reports that the team would field a fourth car, the No. 22 for Justin Allgaier. He also said that the team will not move to field Saturns, as he purchased the brand last week.
General Motors reached a tentative agreement to sell its Saturn brand to NASCAR Sprint Cup team owner Roger Penske, of Penske Championship Racing and Penske Automotive Group. Penske plans to offer all Saturn dealerships new franchise agreements. Penske also said he is in discussions with manufacturers about building the vehicles in the future. In the [...]
A source has said the General Motors Corp is planning to “kill off” its Pontiac brand. An official announcement is expected Monday. In GM’s most recent viability plan, Pontiac was not named as one of GM’s core brands, which are Chevy, Buick, GMC, and Cadillac. The brand also wasn’t listed among those that would be [...]